"Richard Dana is very strategic in his thinking. And he knows that good questions are just as important as good answers. His understanding of complex organizations, leadership and learning make him a terrific executive coach and change agent."

— President,
Management Consulting Firm

Why a business psychologist?
Who does the CEO talk to?

How We Work

Richard Dana Associates uses state-of-the-art cognitive, learning, personality and behavioral tools to create a high definition picture of your company and its personnel—the Executive Learning Profile®. The picture encompasses the corporate structure and culture, strategic initiatives, reporting relationships, individual and team performance goals and is the foundation for strategic business consultation, and /or team training. The Profile is a road map for results-oriented executive coaching that leverages natural business skills and core competencies.

Phase I: Needs Analysis
What’s the assignment, really?

  • What is the context?
  • Who is the client?
  • What are the reporting expectations?
  • What is the desired outcome (at least as overtly stated)?
  • How well are corporate, business unit and individual goals and objectives aligned?

Phase II: Construct a Picture
What's really going on?

  • Interviews: What are the stories?
  • What has been tried before?
  • 360 Feedback Tools
  • Assessment Inventories, e.g., Hogan & DISC
  • Cognitive Science: Thinking Differently
  • Re-articulate the big picture and goals
For Individuals... For Organizations...
  • Who you are
  • How you work
  • How you think
  • How you learn
  • Personality and temperament
  • Emotional intelligence
  • Language and communication style
  • Attention and focusing skill
  • Business acumen
  • Economic and market conditions
  • Corporate structure, history and culture
  • Current context and business climate
  • Strategic initiatives
  • Change management practices
  • Leadership development
  • Learning and mentoring
  • Succession planning

Phase III: Convert the Picture to High Definition
The Executive Learning Profile

The Executive Learning Profile is a personalized action plan that leverages natural business skills and core competencies. It incorporates key components including:

  • Meta-cognition (how you think and learn)
  • Neuropsychology (cognition, perception, memory, temperament, personality)
  • Emotional Awareness (mood, interpersonal and intrapersonal capabilities)
  • Self Management (communication, timing, approach to problem solving)
  • Organizational Clarity (culture, history, structure…)

Phase IV: Implementing the Action Plan
Applying the Executive Learning Profile

With a High Definition picture of the company and new Executive insight, we work closely with our clients to implement the action plan using customized consulting, executive coaching and training. Coaching in High Definition provides a “universal remote” which Executives and Teams use to gain perspective, adjust volume, change channels, see the split screen, select successful “programs,” and test new sightlines. These functions and capabilities support forward-looking analysis and keep the company prepared and nimble.

Clear to the bottom line.